Social Media Marketing.
Pinterest is one of the most popular sites on the web, and for a good reason. It’s an incredible way to keep up with education, business, DIY, and so much more. In this article, we will tell you why Pinterest is worth a try.
BY Nariman Azzam – Content Dream Team.
Pinterest is one of the most popular social media sites on the market today. Many people join this site every single month and have yet to use it to its full potential. If you’re still new to the platform or aren’t sure whether or not you should jump on the Pinterest bandwagon, I’m going to tell you why you just might benefit from joining it.
- It is an enormous platform for sharing.
All social media channels are encouraging users to share their content between friends, family, and colleagues. Pinterest tends to do extraordinarily remarkable. It can beat out the traditional emails since 2013’s as the most significant growing channel. In 2014, it was ranked as the highest social referral website. Therefore, from a marketers’ point of view, Pinterest’s quality content creation provides better chances of organic spread to a broader audience and increases brand exposure to create better value.
- Inspiring Platform
This is one of the most common reasons why users take inspiration from Pinterest. Users enjoy finding and sharing new ideas suggesting that they are more open to investigating new brands, concepts, and products. A recent study showed that more than 40% of online users prefer associating with content and brands available on Pinterest, while around 20% use Facebook for inspiration. As Content Dream Team, we use Pinterest as a huge inspiration for our visuals, writing, video editing, and personal inspiration.
- It is free
Like many other platforms, Pinterest is exploring options for promoted and paid Pins; but brands and content creators are currently enjoying the organic reach through this platform. Therefore, pay-to-play platforms like Facebook are urged to pay up to pay up their placements in their audiences’ News Feeds.
- It is informative
Pinterest Analytics allows users to know their audience better. This tool reveals the demographics and interests of the brands’ audience, allowing more strategic communication with online users. Retailers inform that Pinterest traffic and referral information will enable them to better estimate that upcome demands for different products and services, increasing efficiency and reducing losses.
- Female-dominated
If your brand or target audience is mainly made up of females, Pinterest is the best social media platform. It includes food and fitness to technology and humor, allowing women to pin all kinds of content on Pinterest.
In conclusion, like any social media platform, Pinterest is an ideal space for dedication, originality, equal success, and originality. Focusing on pinning relevant and inspiring for the audience, making sure to share and like the Pins of other online users.
