SEO is Google’s way of determining which websites deserve to rank highly for each query entered into its search engine. Why is SEO important for your business? Continue reading to learn more!
SEO (Search Engine Optimization) is essential for keeping the search results in fair results. It reduces the ability to manipulate these results as much as possible so that the websites appear for every search available because they deserve to be there. A website that shows hard work appeals to visitors correlates with high search engine rankings. If your website meets this criterion, you will better show up in the results.
Users trust search engines and achieve a top spot in search engine rankings to researchers that your website is a credible source. The higher you rank in results pages, the more clicks and traffic your website will have.
What Would Happen If We Didn’t Have SEO?
Without SEO, it is difficult to say how we would find websites, the information we seek daily, or online businesses. The search engine results are easy to manipulate. As SEO users, we would have to look much longer and harder to find valuable information instead of simply managing the results to get to the first page.
SEO is crucial because it ensures that typical people don’t have to search for more than a few seconds to find the information they are looking for. This establishes a sort of natural order online that would be missing without it.
On the other hand, many marketers find that SEO is crucial for their work. The chart below shows that 50% of marketers believe that SEO is the most effective digital marketing strategy.
Is SEO Essential For Any Business?
You might have a business in an industry with little to no competition. That industry might be ranked #1. But, if your business is struggling to class from the first place, you wonder if there are options other than SEO out there to get the visibility you need.
If you have a website for your business, SEO is important. Whether your business is new or old, successful or struggling, small or large, SEO is VITAL for your online presence.
There are many things about your business that you can’t control, such as having new competitors, how well your customers react to a new product launch or your profits.
With SEO, you can control your rankings, meaning you can control how many visitors come to your website, having a direct impact on the number of visitors who come to your website, directly impacting your online sales or leads you got and impacting the amount of money you can make online.