If you started researching influencer marketing, you might have found some complex information, along with recommendations that can range from using social media to growth necessity. Continue reading this article to learn if influencer marketing is for you!
For over a decade ago, influencer marketing was limited to a few dedicated bloggers and celebrities. It seems like influencers have taken over social media, saturated the market, and caught up in fraud.
Influencer marketing is a kind of social media marketing that uses endorsements and product mentions from influencers dedicated to social media following and is seen as experts in their niche. Influencer marketing works best because of the high trust that social media influencers can build with their followings and recommend products as social proof that the brand has potential customers.
Standing out of the crowd in 2014 on social media was much easier than today. Therefore, if you were lucky enough to become featured on Instagram pages, your chances of being tapped as an influencer were very high. Some have turned influencer marketing into a full-time job.
But things evolve.
We are usually influenced by what we see, and aesthetics are no different. Bright and attractive pictures are carefully proposed up against exciting backgrounds. As influencer marketing is a very well-known strategy, many other networks are boosting with influencers. Other networks such as Snapchat, TikTok, and YouTube have their influencers with much different demography. More than 80% of marketers believe that influencer marketing is the most effective in today’s online world.
Almost half of the marketers believe that influencer marketing is effective, with 35% believing it is very effective compared to 5% thinking it is not practical. This suggests it builds influencer marketing campaigns that fall into the right place, finding the right people to work with, promoting the best services, and getting them to share their content across different platforms that suit their target audience.
Influencers help drive awareness, create brand awareness and boost sales, mainly if your strategy includes unique discount vouchers for influencers to promote your products and services.
When it comes to the traffic referred by an influencer, there is a strong likelihood that users will land on your website and platforms with the intention of purchase. Topping this, influencer marketing helps in improving your social media following, with those who are not ready to purchase but would most likely take a look at your brand and content by following you on Instagram or Facebook.
Last but not least, influencer marketing is an excellent way to raise awareness and engage with an audience that would like to hear about your products and services. The first step you should take is to plan and ensure the influencers you select align with your brand, values, and goals.