Content is an integral part of any marketing strategy where you use it to convey your expertise and express your brand tone. This article will go over what content repurposing is and how your business can benefit from it.
Content repurposing is a way that takes content that you have used for one purpose and reuses it for another. Just as you can repurpose a shoebox into a material box, you can repurpose an article into an infographic or a video script. It is also a marketing strategy that comes in handy for several reasons. It can save you time and money, enhance your marketing and boost your online presence.
Benefits of Repurposing Content
If you have a small business and already have enough on your plate, why don’t you consider saving time and effort by stretching your content further? Below, we will provide you with the top 5 reasons you should start gathering your existing content, from old to new, and the top-performing pieces to the flops.
- Reach New Audience Members
If it’s an article or a social media post, something you posted years ago will not reach the exact audience if you publish it again today. New social media users are creating new accounts every day. So, it would be best if you built your audience over time. Try sprucing up an old piece of content and redistributing it to get it in front of new followers.
- Diversify Your Content
Consistency is critical for marketing, but this doesn’t mean that you should use the same platform for everything. But, you must convey the same message across different platforms and marketing channels.
- Target Your Buyers
Not everyone in your target audience is at the same level in the buyer journey. Those who make purchases might be looking for more significant content pieces to make a decision. Others might be getting familiar with your business and will skim through your small pieces of content. In this case, instead of creating two pieces of content, you can repurpose one piece of content.
- Improve SEO
Another great benefit of repurposing content is that having more content visible online will help you in improving your SEO. Google, for example, prefers websites they can trust, so the more quality information you give, the easier you will recognize the credible source of information.
- Increase Online Presence
Repurposing content can lead to more quality content, and the more content you have online, the broader your online presence. Having a solid online presence is vital for raising your brand awareness, getting more customers, and building your audience.
Content can hold a lot of value, but it has more of what you think. Scan your existing content and think of ways of repurposing it. Create new content with a strategy in mind, making it easier to repurpose it. Repurposing your content makes your life easier, but repurposing makes it easier by thinking one step ahead.