Symptoms of the digital age.
Paving the path for authentic content.
Content Dream Team.
COVID-19 has taken the world by surprise, from curfews to lockdowns and sunrise trips to the grocery store in hopes of finding toilet paper. Now that people are spending more time indoors and on their screens- building an online presence is more important than ever before. Here are some takeaways on the impact of COVID-19 on Digital Marketing.
People have the time to indulge in more screen time. Do not allow 2021 to be the year you procrastinate on your content goals. A surplus of attention has flooded social platforms and is a gold mine for creators who learn how to distribute and manage their content effectively. Larger companies are taking the tried and true methods of distribution marketing models to train their marketing teams. You will notice big brands making content similar to lifestyle bloggers to create an authentic experience for their audience and customers. They have been using these proven techniques that influencers use with their communities to help push awareness and boost their brand presence online.
Competition is fierce. Many major corporations leave aside a large chunk of their budget for in-person events each year. With event plans put on hold, they turn to internet marketing to remain relevant in the digital age. Return on Investment from paid ads is slowly decreasing as advertising costs increase online. Taking advantage of content marketing is becoming critical for every online business. The best content creators and digital marketers implement proven strategies, helping them reach more viewers with less ad spend. Today more than ever, everyone is competing for a spot. According to Bernard Marr, writer for Forbes, “Larger companies are also now finding themselves in the position of having potentially lost millions through canceled events. They won’t claw back the hours of time and expense spent on preparations for this year, but insurance and flexible cancellation policies will leave them with a marketing budget to reassign. Digital is likely to be the clear winner here, and companies – including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO and influencer-led campaigns.” These large budgets will increase ads’ costs on the major platforms, making it even harder to reach your audience. Gary Vaynerchuk has warned us about this threat for years, who knew this pandemic would be the catalyst.
Relentless content for authentic relationships. Most people’s lives have changed in similar ways during this past year. Take this opportunity to adapt to the changes and ask yourself what you can offer your audience suitable for the present situation. Be mindful that many people are out of work, so stay on top of trends and build a real human relationship with your audience. It’s easy to lose sight of humanity and focus on lead-gen and marketing metrics, but there’s a person on the other end of every profile. As creators, our goal is to be relentless in our content creation and authentic in our relationships with our audience.