There are endless logo designs online, logo design resources, and logo designing tutorials accessible to everyone. But are these resources enough to make a great logo design? Continue reading this article to know what makes an excellent logo!
A strong logo is what many customers associate with the brand. Successful logo designs act as a recognizable symbol for the brand, helping valued customers identify services and products. When it comes to branding, the perfect logo design is a crucial component.
Brands such as Apple, Nike, and Starbucks all have logos that several marketers consider to be the best of the best brands because of their massive success and their ability to capture users’ attention while also providing a complete understanding of the company products they are looking at.
A logo is the most critical part of any strong branding strategy and designing a logo that represents your brand and is appealing needs tactical approaches. You should have a logo that can embody all of your brands while highlighting the values without overdoing it or making it over-comprehensive that it loses the visual appeal. In this article, we will provide you with essential guidelines to develop a great logo design:
- Think About Where Will The Logo be Used
When you are in the process of creating a new logo or redesigning a logo that you already have, you should think about how the logo will appear and where it will be used. Starting from business cards to onsite elements to poster boards, it is essential to consider how the logo will appear online and offline.
Therefore, failing to consider the future use of your logo might result in several hardships throughout the road. If the logo is placed on small business cards, sides of the delivery trucks, or large billboards, it is critical that you should consider how the design will appear on all of these platforms. Something that looks great on a business card might not look good when placed on a billboard. Always think about how your logo will appear on different platforms before deciding on the final design.
- Update Your Logo Design Every Once in A While
The best logos never last forever. To stay up to date, it is crucial to consider minor touch-ups on your current logo. This means, if your logo was successful in the past, it is not always the best choice to do a drastic shift from the design that you have already been using. Some simple changes in the typeface or applying more graphic icons can do many changes to make the logo more fit with time.
The Apple logo went through considerable changes in the logo design, with minor color transitions over the four decades that it has existed. Apple used the famous rainbow spectrum on its second and renowned logo. This shift attested to the company’s vision of daring to be different, making the industry represent uniqueness.
Instagram’s minimalist look might not have been loved, but it quickly became people’s favorite new logo. Although Instagram’s previous polaroid styled logo was perfect and iconic, it has been outdated with time.
- Keep It Simple
Keeping your logo simple is crucial. If you have too much for the users’ eyes to catch, it will be harder for potential and existing customers to recognize it. Having too many flashy elements in a design is distracting and takes away the core objectives of the logo. If you create a new logo or redesign one, a logo should symbolize your brand while also keeping it virtually appealing while using a clean design. A good rule of thumb is making sure that all the symbols appear as they have to appear in a duo-tone, which is black on a white background.
After a design is selected as your favorite, you will incorporate colors, but the design itself must be chosen without a bias towards color choices.
Last but not least, if you are launching a new company and looking for a symbolic icon to represent your business, a robust logo design is essential. Finding a balance between a logo that can highlight the company’s value while visually appealing can be challenging, but having the right talent and a great logo can be accomplished.