Social Media Marketing
The Perks of Instagram and TikTok.
BY Nariman Azzam – Content Dream Team.
Did you know that more than 79% of people use Instagram? Are you wondering if you should move your attention from focusing on Instagram to launch your marketing campaigns? Does TikTok have more engaging users? What are the factors that you should take into consideration before deciding to expand your budget on both platforms?
When applying influencer marketing, Instagram is a tried and true brand method to reach its audience. The average time spent on Instagram is 30 minutes per day, and the possibility of your brand message being seen is high through Instagram stories and posts. Instagram is the influencers’ home, and this can raise an argument that this application has more impact and contains more compelling content for audiences. This is why Instagram is an ideal platform for launching brand marketing campaigns. Marketers are given numerous tools to refine their advertising strategy, and Instagram allows brands to target demographics focused on gender, age, interest, and location. It also enables advertisements to include click-throughs towards shopping links that can create clear pathways to sales. Engagement rates can also be boosted on Instagram, and their reaching can also be tracked.
Furthermore, Instagram carries a larger audience than TikTok and is downloaded more than 1.8 billion times worldwide.
Instagram marketing is another strategy that is used to spread marketing materials throughout digital channels. Having more and more time on Instagram daily, marketing on this social media platform is worth the time and effort.
Instagram also helps to grow brand awareness and introduces new products allowing more than 80% of online users to make purchases based on something discovered on the platform. This platform also promotes the brand and product in authentic and friendly ways without hard selling.
An excellent example of Instagram marketing was the strategy for “Fossil” that teamed up with several numbers influencers to promote their product on Instagram feeds. The brand recruited six well-known fashion, technology, and lifestyle influencers from the region. Content creators like Manuel Hasni and Angelo Carlucci made 16 images on their feeds, allowing them to appear in videos featured on the Fossil page. This campaign was very successful, boosting 660k accounts and reaching more than 109k reactions that generate feed posts.
There is a big difference between how Instagram and TikTok are used for Influencer marketing campaigns. TikTok is a video-only platform making it different from Instagram, giving brands and online users luxury on utilizing photo and video content that can be shared on feeds, stories, and IGTV channels. On the other hand, users on TikTok can create videos up to 60 seconds which is four times longer than Instagram stories. Besides, TikTok and Instagram both have different audience sharing.
Many marketers are attracted to TikTok since it reflects a key for social media trends allowing collaboration and creativity among all audiences. It is also a fast-paced application with users engaged for long periods, with users spending 52 minutes each day on TikTok. On the other hand, brand businesses have three options when using TikTok as a marketing tool. They can use advertising placements, share original content, or producing organic influencer placements. Brands can create organic influencer placements by teaming up with TikTokers tasking with sharing branded content. TikTok for business is where users can unleash the brand’s creative side. No matter how small or big companies, the brand deserves to be discovered.
Several apparent differences between TikTok and Instagram should be considered when deciding which platform you should launch your next marketing campaign.