How the use of google search has evolved over the years and how it affects your business today.
BY Nariman Azzam – Content Dream Team.
Content creators rely on in-depth research to have endless lists of content ideas that all start from typing into Google search. But, what does Google also provide? What search engines does Google have that content creators are not aware of?
- Google Scholar: is a freely accessible search engine that focuses on full-text metadata of scholarly literature across all the available publishing formats. It was first released in 2004 and included online academic journals, books, conference papers, abstracts, reports, conference papers, and other scholarly literature like patents and court opinions. It contains 389 million documents with articles and citations, making Google Scholar the world’s largest academic search engine in 2018. Google Scholar lets people search for digital or hard copies of reports, whether online or in libraries. With the “cited by” feature, Google Scholar delivers access to abstracts of papers that have cited the paper viewed. Furthermore, Search Engine Optimization (SEO) for academic papers is called “Academic Search Engine Optimization (ASEO). It is defined as the creation, modification, and publication of literature that makes it easier to achieve academic search results.
- Google Trends is an unbiased sample of Google search data. It is categorized – determining the topic for a search query, anonymized – nobody is directly identified, and it is aggregated- grouped. It allows users to measure their interest in particular issues across the search engines worldwide to geography. Google Trends has two ways to filter data: real-time and non-real-time. Real-time is a random sampling of searches from the last seven days when non-real-time is another random sampling of the complete Google dataset that can go back anywhere between 2004 to 36 hours ago. The charts previewed will either show one or another because they are two different random samples. Google trends are unique and powerful, which can complement others like demographic data. It is also a powerful tool for storytelling that allows users to explore the enormity of moments and how people react to those moments, like how different sports were ranked since 2004 or the ranking of coronavirus in different parts of the world. Google Trends has launched 16 years ago and is available in English, Spanish, French, Chinese, and several other languages. It mainly focuses on examining the popularity of the top search queries in Google Search.
- Google Images: it is a search service owned by Google that allows users to search the web for image content from across the globe. It was first introduced in 2001 due to the demand for Jennifer Lopez’s famous green Versace dress. In 2011, a reverse image search was submitted, where it became possible to search content by image. This feature removes the need to type in words and terms to find specific photos. The results include similar images, pages with the same idea, web results, and different image resolutions. Furthermore, Google Search by Image offers the best guess for this image based on the metadata of the products.
- Google Flights: it is an online flight booking search service that facilitates airline tickets through third-party suppliers. It was launched in 2011 and allowed an open-ended search based on criteria rather than the destination. For instance, a user can search flights in times, budget with various destination choice offers. A user can also select a destination, and Google Flights will calculate every price for each day for the next 12 months, visualizing it in a table or graph. This allows users to spot the cheapest dates to fly to the desired destination.
- Google Shopping: mostly known as Google Products and Froogle. It is a Google service that Craig Nevill Manning invented in 2002 that allows users to search products on online shopping websites and compare prices between different vendors. Shoppers can view personalized product recommendations and promotional offers on the Google Shopping homepage, depending on the users’ Google account settings.
- Google News & Weather: this is Google’s news aggregator service developed by Google. It provides an endless flow of links to articles organized by thousands of news writers, publishers, and magazines. It was launched in 2002, and it is available as an application on Android, iOS, and the Web. In 2020, Google announced that they would be spending $1 billion to work with publishers to create showcases. It is available in 35 different languages and uses a pull-down menu from the top search results to specify the period they wish to search for the articles. It includes options like past day, past week, past month, or a custom range.
- Google Books: was previously known as Google Book Search and Google Print. It is a service from Google that searches full-text books and magazines that Google scans, covers the text by using optical character recognition, and stores it in a digital database. It was launched in 2004 at the Frankfurt Book Fair. Google also obtains books from their publishers through the Partner Program to help publishers and authors promote their books in EPUB or PDF formats or even print a copy to Google.
In conclusion, Google is the most popular search engine globally and ensures that your business information is accurate. All content creators need to consider Google’s search engine services to boost your content spread.