After a hectic year of extreme challenges, what are we expecting from Instagram? What are the updates that Instagram is planning to do? How will it affect marketing, content creation, and the world in general? The launching of Instagram Reels was the most significant achievement that Instagram made. It became the top platform for branding, shopping, and creating.
So, what is 2021 holding for Instagram?
- More advanced algorithm.
- They are demolishing options for creators.
- Ad formats for Instagram Reels.
- Marketing for Influencers.
- It improved video editing.
- More advanced algorithm.
When spending time on Instagram, it is noticeable that Instagram’s algorithm is pretty mysterious. This can be discovered in several places on the application, which provides numerous ways to interact with content. A new option for exploring Instagram’s algorithm is made:
- New Reels tab in the screen navigation.
- Home feed scrolling.
- Explore page.
- Reels tab on personal profiles.
Reels will have a primary home on the new home screen navigation bar. Therefore, instead of seeing Reels from the followed accounts, the user will see Reels from popular Instagram stores.
Furthermore, Reels will appear within the Instagram home feed. It will also appear when scrolling in the Explore page, which is already based on the user’s activity and the previous posts that were liked and engaged. Sad to say, the algorithm is not officially published yet, but it is kind of inspired by the TikTok algorithm. It is expected that the viewed videos in the Reels tab will be influenced by the followed accounts, the content with the most interaction, and the account’s location.
- They are demolishing options for creators.
Instagram does not share advertisement revenue with the creators. Instagram made $20 billion in advertising revenue only during 2019, making it a fast comment application. Creators should use the time to experiment with Reels’ experiences and know their target audience better for the current situation. If this option were made, the user would have the audience already ready for engagement.
- Ad formats for Instagram Reels.
Instagram Reels is an updated way to make short and entertaining videos. It allows the user to make fancy videos shared with friends, followers, or anyone on this platform. It is possible to make a 15-second video with effects, audio, and several usable tools. It is possible to share Reels on the Home Feed, or if the account was public, it is available to a broader community. Reels in “Explore” provides anyone the chance to become a creator on Instagram and gain more audience and followers globally.
It is possible to record Reels through several clips at a time or all at once or by using video uploads from the phone gallery. A massive number of diverse people on this platform were discovered only using the “Explore” button.
- Marketing for Influencers.
Influencers are becoming a hot topic on Instagram and social media platforms in general. By the looks of 2021 updates, more sponsored posting is expected to be seen flooding the users’ home page. Influencer marketing is becoming an industry with very high profits. A high percentage of influencers are planning to increase their budget in 2021. With the increase of demand, popularity, and company spending for influencer making, it is safe to announce that new and exciting things will be available for the busy influencers. Things such as:
- New forms in the influencer media.
- Platform Creator tool.
- Micro and Nano Influencer focusing.
- Ongoing Partnerships.
- Valuable content.
- The editing option will evolve.
- They are focusing on diversity and inclusion.
- Video Content will stay the king of content.
- It improved video editing.
Instagram will have some great catch up to do in the video editing options. The idea of Reels on Instagram was repurposed from the concept of TikTok. Therefore, it will be easy to create a simple dynamic ad using the features provided by Instagram. It was visible that several TikTok challenges were posted on Instagram feeds, making Instagram gain all the audience for its picture quality, video edits, effects, and additions on creating better content on Instagram. It is predicted that in 2021, Instagram will release its voice-over feature, making this platform number one in content creation. Furthermore, Instagram Reels made an extension of up to 60 seconds by setting up music on Instagram.
So, there is an excellent opportunity for Instagram to be standing first with its 2021 update predictions on the platform. It will be the king of content creating due to all the features considered in the coming year.
