When you get the opportunity to build a digital marketing team, how should you create it? This article will explain the crucial steps to have a killer marketing team!
BY Nariman Azzam – Content Dream Team.
The marketing team should be built on trust because nobody knows the business as they do, but pulling all the work on them is not the right solution. If you are using agencies in conjunction with the marketing team, workload consideration is a must. A problem often happens with business owners by not getting the marketing team built together correctly, causing their marketing quality to suffer.
Hire the Right People
It is crucial to hire the right people on your team, and they should show skills and fluency in marketing. So, in the interviewing process, ask the job seeker if they are revenue-driven, analyze how to target their customers, and ask them to give an example. The hire should explain how revenue growth works and how to keep track of it all the time. The marketing must have several specialties like research, SEO implementation, visual editing, writing, and social media skills. The entire team must also understand how each marketing piece fits. For example, social media managers must also understand how SEO boosts ranking and views.
Training a marketing team is not easy. These can take six months to a year to decently train a person or a team. Therefore, it is essential to have the time, money, and effort to provide proper training. It should also involve a full rundown of everything expected from them in every aspect of the business. The team must walk out of the training will plenty of notes and numerous new learned skills.
Consider The Company Size
Set up one group that handles social media, another group that handles content and SEO, and another group that handles advertising and marketing. Having groups will make the individuals work better because they focus on marketing instead of the big picture. You will also need a content marketing team, and as the name implies, this team is responsible for creating content for the blog and social media. A minor team is always more productive and can get more work done than a larger group. You can also swap people in the groups for better productivity. This is an excellent method for those who want to have complete control over the marketing strategy.
No doubt building a team carries its challenges, but it is an excellent choice for business owners who need fast and responsive control on their marketing plan. These tips are made to help you figure out the steps on starting to build a team today. It will take time, but when everything starts flowing smoothly, you’ll enjoy the results.